U-POWER

U-Power is the leading Italian brand in Europe in the field of safety footwear and technical workwear. Founded in 2006 by Pier Franco Uzzeni in Paruzzaro (Novara), the company has revolutionised the concept of safety at work with the motto "Don't worry... Be happy", combining maximum protection, extreme comfort and Italian design.

Market position

With a market share of 36-50% in Italy (almost one safety shoe in two is U-Power) and 24% in France, U-Power has become the European leader in the sector. The company sells about 6,5 million pairs per year and has been listed on the Italian Stock Exchange since 2021.

Technological innovation

U-Power stands out for its patented technologies:

• Infinergy®: energy return of over 55% with every step (developed with BASF)
• AirToe: breathable aluminium toe cap
• Save & Flex PLUS: metal-free penetration resistance
• Wingtex: advanced ventilation system

Main lines

• RED LION: iconic line with Infinergy® technology, the best seller
• RED CARPET: anti-fatigue carpet effect, ideal for those who spend many hours on their feet
• FLAT OUT: maximum slip resistance
• WINNER: ultra-light and completely metal-free
• THE ROAR: distinctive and colourful Italian design
• LIFESTYLE URBAN: 100% tax-deductible sneakers for work and leisure
• Technical clothing: trousers, T-shirts, jackets

Why choose U-Power

✓ Italian quality recognised throughout Europe
✓ Extreme lightness with no compromise on safety
✓ Superior comfort that reduces fatigue
✓ Modern design that can also be used in leisure time
✓ European certifications on all products
✓ Complete range for every professional sector

Application sectors: construction, industry, logistics, workshops, agriculture, electricians, emergency services.

Discover the complete U-Power range: the choice of professionals who make no compromises between safety, comfort and style.